Pop up restaurants have been growing in popularity over the last few years. From hipster street food halls to intimate supper clubs, there’s a wealth of new and exciting temporary restauranteurs offering a range of culinary experiences.
Pop up restaurants offer something for everyone: chefs love the creative freedom to experiment with menus, businesses can try new ideas at a low-cost and risk, landlords benefit from unused spaces being utilised, and customers are enticed by the excitement of having a short window in which to visit a restaurant.
The idea of starting your own may be a little intimidating – but it can also be an exciting journey of discovery with many advantages over permanent locations.
These are just some of the ways you can benefit from a pop up.
1. Test a location. Whether you’re starting from the ground up or expanding, a pop up restaurant allows you to identify a potential captive audience, observe footfall and gauge how a location works for your vision.
2. Get experimental. Who wouldn’t love the opportunity to get creative and executive those big concepts you’ve been dreaming about?
3. It’s all about the hype. The ‘limited time only’ nature of a pop up creates real buzz and drive for customers to test out your food, spread the word and keep coming back while the experience is available.
4. Reduce your costs and risk. Restaurant startup costs and risk can be overwhelming if you think too big too quickly. Instead, pop up restaurants are a great way to trial your concept and get a better understanding of the long-term costs without the need for huge investment or stress of going bankrupt!
5. Establish yourself. Running a successful pop up restaurant can help you leave your mark in the industry. It can attract investment needed to secure a permanent space or to even become a serial pop up entrepreneur.
Convinced? The team at TEMP are here to help you every step of the way on your pop up journey – so you can focus on what you do best.