There are a lot of things to figure out when you’re planning a pop up restaurant. Here are five main areas to focus on if you want to be a success:
1. The concept – Pop up restaurants are a great way to test a new concept. Is there a gap in the market for a certain cuisine, dining experience or food type? Bring these opportunities to life with your expertise and skills. And remember to always develop a pop up concept that you enjoy cooking and foodies will adore!
2. The location – whether it’s on the high street, off the beaten track or a residency in an existing venue, getting the right location to launch your concept is important. TEMP will help match you to the right location for your concept.
3. The tone – create the right tone for your concept. Does your concept have a theme and how will you carry this through from the table settings to the background music? Who’s on your front of house and will you play an active role? Consider these points and you’ll be on the right track to creating the perfect ambience and experience for your guests.
4. The timings – Whether your pop up is a one-night only experience or a three month residency, TEMP’s venues offer you the flexibility to make the impact you want for your pop up restaurant.
5. The promotional stuff – A successful pop up restaurant requires a tactical promotional strategy to achieve your desired goals. If it’s your first event, you might be looking to build your brand presence and reputation, for example. Perhaps if you’re an established chef you may want to launch and test a new concept with an engaged audience. From social media plans to press coverage, the TEMP’s team of marketing experts are here to support your promotional strategy.
Whether you’re new to the industry or a seasoned expert, pop up restaurants provide a unique and exciting opportunity to grow your reputation and achieve your culinary dreams. Think outside the box and play to the strengths with a flexible that makes customers come back for more.